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In the world of public relations, many people don’t realize the importance of becoming a brand. I don’t mean this in the sense of embodying your company’s goals and visions. I mean it in the sense that you as an individual are a unique brand.
As many of us eager students dream about graduation day and finding our dream job, there is one thing we often forget. How are we going to sell ourselves? The job search can be extremely competitive and we need to find that edge that sets us apart from other people. We need to be unique and memorable.
Today, I want to give you guys that secret edge. You need to BRAND yourself. All those unique quirks and funny habits you have USE THEM!
Employers will remember if you walk into that room and look like a brand. Create a business card, a portfolio, a brochure and be well put together. Follow the same colour schemes and stick with a similar flow. And please, please, PLEASE, dress appropriately. If I see one more girl walk into an interview in a club dress or a guy in a badly tailored suit I’m going to cry.
Try and think of a job interview or meeting a client as speed dating. The person sitting on the other side of the table is probably going to judge you within the first five minutes and then it’s GONG next person please. That first impression is crucial. Don’t be afraid to try new things and bend the rules a bit. People will remember you and find you exciting.
Well behaved women rarely make history” Marilyn Monroe
I don’t believe that luck or fate plays a role in where you go in life. I believe where you go is a direct reflection of how hard you work and what image you put forth. I’m not telling you this to sound superficial. I’m telling you this so that you can succeed.
Just like a product, every person is unique. You all have something different to offer to your employer you just need to showcase it. If you brand yourself in a way that is unforgettable, I guarantee you, you will land that dream job.
To learn more helpful tips on how to brand yourself click here